![]() ![]() With the success that we’d seen with “Yahtzee” - super social, deep, rich gameplay that’s a business that’s been growing every year since we launched it - they knew that we were a team that could really bring the “Scrabble” experience to life in mobile and kind of honor the core “Scrabble” gameplay that “Scrabble” players have known for years, as well as bring in a new set of features and experiences that can appease the word game players on mobile today. ![]() ![]() Hasbro and Mattel were looking for a partner that would be willing to invest and build “Scrabble” for today’s market. In an interview with LA Biz, Scopely’s chief revenue officer explained a bit more, including why the company acquired the studio that built Scrabble GO for them: Scrabble GO is rife with the gamification strategies that generate ongoing revenues, such as bugging you to get your friends on it and to make in-app purchases of gems and the like to get to the next level. The deal with Scopely to create the new and abominable Scrabble GO was designed to increase revenue. The previous EA Scrabble app is either free with ads, or a one-time purchase of about $10. The owners of Scrabble (Hasbro in the US and Canada, Mattel elsewhere) want to make more money. clear what happened - and what it means for you as a Scrabble player. The EA Scrabble App will be gone for goodĪs a former media analyst, I know how licensing works. The distribution of reviews on the Apple App Store is similar. It’s at 4.4 stars average, but there are thousands of negative reviews. Scrabble GO has 130,000 reviews on the Google Play store. The staid old EA Scrabble app has a following, and, at least as far your comments reveal, no one in that following likes the new, busy, ugly Scrabble GO app from Scopely. There are 217 comments on my Scrabble post. Now I’ll tell you why Scrabble’s EA app is going away for good, what it’s like to play Scrabble GO as a decent player, and how you might enjoy Word Master, which may be better than EA’s Scrabble ever was. While many people are currently working remotely or unable to travel to see friends and family due to the COVID pandemic, which made comparing Wordle scores such a fun thing to to do with friends, Scrabble online will let players enjoy an online digital board game night together even if they're miles apart.So far, 14,000 people have read my little post about my outrage with the end of the Scrabble app - and with Scrabble GO, its replacement. For some, the online version of the game may be their first introduction to Scrabble and, fortunately, it's a great, user-friendly representation of the classic board game. Scrabble online aims to make Scrabble easily accessible, letting players enjoy the game within their web browser without the need for any downloads. While Scrabble online has yet to receive the viral buzz that Wordle did, it promises to please fans of word puzzle games while giving them the option to test their vocabulary skills against their friends, leaning into the element of competition that also popularized Wordle. Players who don't like online multiplayer, or beginner players who just want to practice before facing real players, can opt to play against the computer. Before entering into a game against the computer, players select from a range of difficulty levels from Easy up to Grand Master, plus an option to set a game time limit if desired. ![]()
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